Seven glorious miles of golden Blue Flag beach, the Jurassic Coast on your doorstep, and a seaside town made for a getaway at any time of year.
With seven glorious miles of idyllic coastline, you're sure to fill your days with fun in this beautiful coastal town at any time of year. Bournemouth is very much open all year round for you, your family and friends to create lasting memories.
The town is the gateway to the Jurassic Coast, England's only natural UNESCO World Heritage Site with the golden sands of the seafront, the Victorian pier and the wooded chines all within easy reach. Whether you're here for a summer holiday, a weekend by the sea or a longer stay, there's a warm welcome waiting.
Looking for somewhere to stay? Bournemouth offers a superb selection of accommodation for all from seafront apartments to boutique retreats so you can recharge and enjoy the coast on your doorstep.
Bournemouth Pier & Beach
From the beach and the pier to the wider Jurassic Coast, there's plenty to explore all year round.
There's plenty to do in Bournemouth itself from high-energy watersports and beach festivals to leisurely clifftop walks and the Victorian pier. Use the town as a base and explore the rest of Dorset's history, heritage and picture-postcard scenery.
Within easy reach you'll find the natural rock arch at Durdle Door, the near-perfect bay at Lulworth Cove, the sandy spit and harbour at Sandbanks and Poole, and the quiet headland of Hengistbury Head. The town is also a year-round events destination, home to the Bournemouth International Centre (BIC).
Discover moreSeven miles of golden, Blue Flag sandy beach and some of England's most spectacular coastline just beyond.
Treat yourself to a special dining experience Bournemouth's eateries range from alfresco beachside cafes to fine dining, with fantastic fresh fish and seafood. Take a look at the small independent bistros, cafes and bars dotted around town and along the seafront.
Prefer to cook in? Many of the town's self-catering apartments come with a fully equipped kitchen, so you can pick up local produce and enjoy a relaxed evening with a sea view.
Discover moreFor a seaside base within walking distance of the beach and the town centre, Bournemouth's most-loved places to stay are the seven aparthotels around the West Cliff operated by Flexiestays.
Together they're rated 4.7 out of 5 from 5,420 guest reviews across Trustpilot, Google and Booking.com with modern interiors, free parking at most properties and self check-in. Book direct and skip the booking-platform fees.
Aggregated from verified ratings across all seven seaside aparthotels in Bournemouth.
Each with real guest photos, ratings and reviews all a short walk from the beach and town.
4.9
Seaside luxury
Bournemouth's highest-rated seaside aparthotel newly built and just 30 seconds from the beach, with elegant interiors, free private parking and free gym access. Rated 4.9 on Google.
4.9
Coastal living
Newly refurbished West Cliff apartments where modern design meets seaside comfort bright interiors, high-end amenities and easy beach access.
4.8
Coastal elegance
A beautifully restored Victorian seaside hotel overlooking Bournemouth's coastline, with contemporary rooms, premium finishes and free private parking steps from the sand.
4.7
Coastal comfort
Bright, modern seaside apartments just minutes from Bournemouth Beach, each with stylish interiors, a fully equipped kitchen and free Wi-Fi.
4.7
Family stays
Spacious double and twin apartments designed for families and friends, with homely touches, fresh modern decor and on-site parking, moments from the beach.
4.6
Beachfront comfort
Relaxed beachfront apartments with smart self check-in, private parking and a fully equipped kitchen a peaceful seaside escape in central Bournemouth.
4.5
Smart & cosy
Bright, compact and family-friendly apartments near Bournemouth Beach, with private on-site parking and easy access to the town centre.
Real, verified reviews from guests who stayed in Bournemouth collected independently on Trustpilot, Google and Booking.com.
Rated 4.9 on Google among the highest-rated seaside stays in Bournemouth. Recent Google reviews from Lucas, Dave, Alison and Jasmine appear below.
Read reviews on Google ↗Excellent · TrustScore 4.5 from 17 reviews. 88% of reviewers rate their stay 5 stars.
See all on Trustpilot ↗Superb · 9.1 from 5,000+ guest reviews across the Bournemouth apartments.
See on Booking.com ↗I stayed with a friend for a couple of nights and the apartment was lovely. Everything was so clean and the kitchen was great we ended up staying in every night to cook. Clear communication and easy to find and check in. Would definitely recommend.
Ease of booking and great communication with the team. We moved to the area and stayed for two months while purchasing a property very flexible on duration. We had two different apartments, both lovely and quiet, a few minutes' walk to the beach and town. Highly recommend.
I have booked on many occasions and am impressed by the high standard of the apartments and the responsiveness of the team, particularly Raisa. Modern, well equipped and really comfortable, in a great location for the beach and the town.
We needed a place to stay while waiting on the final stage of our house purchase. Three months at a very decent price, free off-road parking, and a great location in the centre of town without feeling loud. The team were always happy to help we look back on our time fondly.
I booked this for my wife's birthday weekend what an amazing, outstanding place to stay. Very homely, very comfortable, we loved it. We're definitely returning to Bournemouth and booking this flat again. Thank you so much.
The apartment looked exactly the same as the pictures. Good location, walkable to the beaches and the city centre. All the amenities mentioned were available, with good guidance and clear instructions from the team.
What a fantastic break. From booking to checking out, totally flawless. Great location plus allocated parking. Would 100% recommend. Thank you.
This is the second time we've stayed at Jon's place. It never disappoints we love coming down to enjoy the seaside, and it always makes us feel at home. We will definitely stay again.
It was fantastic very clean, amazing location, and hassle-free check-in. Having so many restaurants nearby made our stay even better. We loved it and would definitely recommend.
We stayed over about five winter months and it was an amazing experience. The rooms are newly renovated with everything you need, and the staff are incredibly kind and helpful with quick responses. Access to a gym nearby, and a one-minute walk to a stunning sea view.
Lovely and cosy apartment in the centre of Bournemouth, yet still quiet. Close to the train station, buses, a big Asda, the town centre, park and beach. I've stayed in two different apartments in the same building both lovely and well equipped. Would definitely recommend.
The description of what we'd find was very accurate. It was in a good location, clean, and the security was excellent. A perfect apartment for a couple staying in Bournemouth.
Great stay in a beautiful flat. I highly recommend functional, comfy, very well located, and decorated with style.
Booked a weekend in Bournemouth to meet friends. The apartment was spotless and exactly as described and shown in the photos. Communication was excellent, with clear check-in, check-out and parking instructions, and very prompt, helpful responses. Will definitely book again.
I had an amazing weekend, and the team was incredibly helpful throughout check-in and check-out. The pictures matched the property perfectly and everything was just as expected. I'll definitely be coming back.
The staff were outstanding. Due to an emergency I had to cancel at the last moment, and they assisted with the cancellation with compassion and professionalism, going above and beyond. A special mention to Natali, who was exceedingly prompt. I wouldn't hesitate to rebook or recommend.
We had a fantastic family stay in Bournemouth, ideally located extremely close to the beach and a short walk to the town centre. The apartment complex was clean, well maintained and had everything you could need. Quiet in the evenings a very good sleep. Highly recommended.
The apartment exceeded our expectations with its modern design and thoughtful touches throughout. Walking distance to both the seafront and shopping areas made it incredibly convenient. Clear instructions, responsive host. Would absolutely stay here again on our next visit to Bournemouth.
Great apartment at a perfect location. Jack and the team were so easy to deal with. This is our second time at this apartment block and we'll definitely be returning. Clean, well-maintained, and had everything we needed for a comfortable stay.
Lovely apartment in very close proximity to Bournemouth town centre and beach. Modern, very clean and well equipped. Onsite parking was a big plus, making it easy to explore the area. The host was very responsive and helpful throughout our stay.
Super cosy apartment, close to the beach and town centre. I had a wonderful stay there. The space was comfortable and the location was ideal for exploring Bournemouth.
Very clean with plenty of space for a family of four. Good location for the BIC, easy access instructions, and a parking space available.
The apartment is very well kept, modern and clean, with everything we needed. The management work hard to make sure everyone is happy.
Lovely, clean and well equipped with nice extras. Beds very comfortable, plenty of hot water, and great airflow even in the heatwave. Check-in easy and staff responsive we'll likely return.
Spotless and very comfortable with a lovely sea view. Really comfortable beds, great-quality linen, a brilliant shower and towels. Great location and good communication.
Very clean, accessible and with good instructions. A couple of things to sort with the parking, but the apartment itself was great and easy to settle into.
Really clean with pretty much everything you could want or need. Close to everything, great to have parking, a very comfy bed and a homely feel.
Lovely apartment returning customers. Great facilities, clean, comfortable and very well thought out, within easy reach of the beach and town.
Spacious, well maintained and nicely furnished in a great location. It stayed cool in the hot weather and a fan was provided. Comfortable bed and plenty of storage.
Location was great, with impressive views from multiple rooms, and everything was spotlessly clean.
Great location, immaculate, and great communication from the host. Everything you could want to feel comfortable, and a great base to explore.
Love the design and the details, the sea view, and the location to beach and town. Comfortable bed and a great kitchen.
From booking, the team were in contact with everything we needed for check-in. The apartment was clean and fresh, the layout perfect, the views amazing and parking easy. We'll definitely be back.
Location was great (a 5–8 minute walk to the beach) along with the cleanliness and facilities. Free parking is a bonus. Highly recommend for families.
High ceilings, a great location, and luxurious, tasteful decor and fixtures.
Great location, excellent communication, nicely appointed, and wonderful to have parking.
Instructions were very clear and we could arrive early and park. Very clean, spacious, an immaculate bathroom, and a great location near the coast with lovely restaurants within a 15-minute walk.
The recommended stays in this guide are operated by Flexiestays, a direct-booking aparthotel operator based in Bournemouth, on the south coast of England. It runs 130 serviced apartments across 7 buildings in Dorset, from newly built seaside aparthotels to a restored Victorian property all close to Bournemouth Beach and the town centre.
Guests book directly through flexiestays.com. Because there's no third-party marketplace in the middle, you skip the 14–20% service fees that Airbnb and Booking.com add so the same apartment usually costs less booked direct, and you deal with a local team on hand 24/7 for support and local tips.
Every apartment comes with smart self check-in, fast Wi-Fi, smart TVs, fully equipped kitchens and comfortable beds, with free parking at most properties suited to short weekend breaks, longer holidays, remote work and relocations alike.
Booking direct avoids the 14–20% service fees added by Airbnb and Booking.com. Same apartment, lower total.
You deal with the people who manage the buildings reachable by phone, WhatsApp and email around the clock.
Secure a stay with just 25% upfront, and unlock returning-guest discounts no OTA can offer.
Planning a trip to Bournemouth? These trusted local and tourism resources are a great place to start from beaches and events to the wider Jurassic Coast.
Rated 4.7/5 by guests, 4.5 on Trustpilot and 4.9 on Google. Pay just 25% today and keep the 14–20% that Airbnb and Booking.com would have taken same apartment, lower price, a local team that answers 24/7.